KinBox Launches Unique Website Where Families Share Stories

KinBox, a unique family and parenting website, will offer parents – and other family members –  a place to share curated family stories and expert advice on the challenges of modern parenting.

London, UK – August 27, 2018 – KinBox has launched a new family-run website devoted to the modern family, providing a single platform where people can share curated family stories, personal insights and advice from recognized family experts.

KinBox is an authentic family hub in the congested online space filled with hundreds of social networks. It is not a social network dedicated to uploading selfies or creating memes.

Instead, it deals with the whole family and parenting experience, blending emotional stories and funny family videos with focused, invaluable advice from experts on real family and parenting issues, such as pregnancy, caring for a baby, the toddler and teenage years, as well as the ups and downs of being a contemporary grandparent.

Family-Run Family Website

Uniquely, those behind KinBox are two families. The Haks are originally from Canada but are now living in London, while the Connollys originally hail from London but now live in Sweden. The website is run from home and the editing and marketing duties are sometimes interrupted by snack-making and school runs.

According to founder Safwan Hak, the catalyst behind the creation of KinBox was the continuing problems associated with popular social networks like Facebook.

“With what’s happening on most social networks today, I felt the world direly needed a KinBox,” he says.  “Like millions of other people, Facebook was the place where I would share stories of my family and friends. But Facebook has turned into an unwelcome stream of cat pictures, fake news and political rants.

“The stories we want to share are stories that could benefit all families and these stories need to be told because it’s my belief that shared stories unite us all across border and throughout time – this is the reason KinBox was born.”

Mr. Hak says that, as a parent himself, he has struggled to find a family or parenting website that really connects with the realities of real-life modern parenting. However, as a family website whose content is provided by parents with stories to tell, KinBox now fills that void.

“We’re not a big corporate behemoth. We’re a small operation working at the coal-face of family and parenting. We saw the need for a story-centric family website because we could never find one that we wanted to use. So we thought, why don’t we do it ourselves?”

Family’s Critical Role

Paul Connolly, the editor of Kinbox and a former staffer at The Times and Metro, says that the website’s unique advantage over others comes from the fact it does not just focus on parents and their experiences. It goes beyond the normal parameters of ‘parenthood’ to include the experiences of extended family members and grandparents.

“Our stories come straight from the heart of the family. Our motto is ‘Everything Family’,” he says. “We have five children between us. We know how hard it can be to be a parent. But we also know how amazing it can be, too. And we know that family doesn’t end with children – grandparents and extended family have an integral role in every family.”

Mr. Hak also points out that it is a focus on ‘family’, not just good parenting, and the critical role a sense of family has in all of us, that sets KinBox apart.

“The stories my dad told me are an inspiration behind KinBox. I think our stories are like threads that keep our families tied together,” he says.

“When I tell my kids about my huge family and more than 60 cousins, it shocks and surprises them. Their response makes me happy because I know that at least they know now where I belong, where they belong, and which people we are connected to even if they aren’t physically with us.”

Honest Realities Shared

KinBox’s philosophy is to share stories that honestly reflect family life today, and to do so they encourage people to open up about what challenges them as well as what inspires them.

As Mr. Connolly says: “Our mission is to tell family stories that move us, make us laugh, and provoke us to think about our own families. We want people to really open themselves up about their victories and defeats, and tell us about their joys and their sorrows.”

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